A Press Release from The Web Analytics Association announces the delivery of 26 Standard Definitions to Promote Consistency across the Rapidly Evolving Web Analytics Community. These were released at the much-hyped Search Engine Strategies Conference in San Jose, California. This is a follow up to their release of their Web Analytics “Big Three” Definitions in 2006, where they standardize the definitions of Unique Visitors, Visits/Sessions, and Page Views. In their newest edition, the WAA Standards Committee has provided 26 definitions (including the original 3) in 4 different categories – Building Block Terms, Visit Characterization, Content Characterization, and Conversion Metrics. I recommend downloading the PDF, reading through it, and including this in your library of SEO and Web Analytics documentation.