26 Definitions from the Web Analytics Association

A Press Release from The Web Analytics Association announces the delivery of 26 Standard Definitions to Promote Consistency across the Rapidly Evolving Web Analytics Community.  These were released at the much-hyped Search Engine Strategies Conference in San Jose, California.  This is a follow up to their release of their Web Analytics “Big Three” Definitions in 2006, where they standardize the definitions of Unique Visitors, Visits/Sessions, and Page Views.  In their newest edition, the WAA Standards Committee has provided 26 definitions (including the original 3) in 4 different categories – Building Block Terms, Visit Characterization, Content Characterization, and Conversion Metrics.  I recommend downloading the PDF, reading through it, and including this in your library of SEO and Web Analytics documentation.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s